Truly inclusive
We embrace diversity and celebrate our differences
We are curious and safeguard the right to say what you think
We debate constructively yet progress together
BAT Vietnam - Corporate culture: Our Values
BAT is a company where exceptional people come together to deliver extraordinary performance. Our purpose is to create A Better Tomorrow.
Our values show us the way to bring our purpose to life.
They are crafted in celebration of who we are today and in recognition of who we will become – pioneers of change in a world that never stands still. They enable us to honor the talent within (people) and inspire our growth going forward (performance).
We are BAT. Our values
Do the right thing
We act with integrity to achieve results
We care about our impact on society and our planet
We are thoughtful in our decision making
Love our consumer
We understand the consumer better than anyone
We are obsessed with innovation and our brands
We have the courage to test, fail fast, and learn to improve
Passion to win
We equally value "How" and "What", and go the extra mile for success
We prioritise effectively and act like owners of the business
We own our purpose with determination and resilience
Empowered through trust
We start with trust and believe in each other
We ensure decisions are made at the right level
We understand that empowerment comes with accountability
Stronger together
We pull together as one team, through good and bad
We collaborate beyond borders and functions
We help each other grow and succeed
Our future is already in motion, our values will guide us on our path towards A Better Tomorrow.