BAT Vietnam - Robust corporate governance
Our actions impact our consumers and communities, from marketing responsibly to contributing to local economies through tax payments. We also have a responsibility to our shareholders to act as a reputable global business. We operate in an honest, transparent and accountable way, and maintain integrity in everything we do. Our robust principles and policies set out how we do this consistently in Vietnam.
Business ethics
Unethical behaviour can damage our business, reputation and consumer trust. It can also distort markets, with developing countries like Vietnam, are especially vulnerable to the resulting economic, social and political impacts. We are guided by a robust, global set of principles and policies in everything we do. We aim for 100% adherence to our Standards of Business Conduct (SoBC).
Our management approach
Our operations: We have a strong culture of responsible behaviour, underpinned by our core values. We will never compromise standards for the sake of results. Our Group-wide Delivery with Integrity program helps everyone at BAT understand and play their role in maintaining those standards.
Responsible marketing
Responsible marketing practices are crucial for ensuring adult-only consumers use our tobacco and nicotine products and that they do not appeal to youth. We have strict marketing requirements, and support our employees, partners and customers in effectively applying them. We aim to have 100% adherence to our Underage Access Prevention (UAP) and Responsible Marketing Framework (RMF).
Our management approach
Our operations: Our strict marketing requirements are detailed in our RMF. We apply these consistently when we are operating, even when they are stricter than applicable local laws of Vietnam.
Our value chain: We work closely with our trade partners, building relationships characterised by integrity. We also support our retail partners in providing underage access prevention messaging wherever possible.
Regulation and policy engagement
Effective regulation requires cooperation between governments and industry. We can also deliver ideas and practical steps to help regulators address key issues facing the industry. We aim to have 100% adherence to our SoBC, including its Lobbying and Engagement Policy.
Our management approach
Our operations: We believe that all views – whether from businesses, NGOs or any other parties – should be communicated transparently to everyone. To support evidence-based regulation we offer expertise, information and ideas and tackling illicit trade. As a responsible company, we maintain clear standards for the engagement activities we conduct. All Group companies and employees are required to act in accordance with these.
Our supply chain: We support third parties on policy issues of mutual interest. However, we will never ask a third party to conduct itself in any way that contravenes our Standards of Business Conduct.
Highlights for 2024
- 100% employees in Vietnam completed SoBC training and formal compliance sign-off procedures in 2024; and
- 100% of YAP guidelines followed where our products are sold.