BAT Vietnam - Youth Access Prevention
Our role in preventing youth access to our products
We believe our products are only suitable for adults and we do not want people who are underage to use them.
Our Responsible Marking Framework guides our decisions in how we conduct our marketing. We will uphold the same high standards in every market in which we operate, even when they are stricter than applicable local laws. Central to the principles is our commitment that our marketing is aimed only at adult consumers and is not designed to engage or appeal to youth.
Vietnam
British American Tobacco in Vietnam absolutely supports and always complies with prevailing laws, and regulations of Vietnam prohibiting the trading of tobacco products to anyone under the age of 18. We also believe that penalties for breaking such laws must be tough enough to discourage trading to underage buyers.
Smoking leads to various fatal diseases
Along with the pleasures of smoking there are real risks of serious diseases such as lung cancer, respiratory disease, and heart disease, and for many people smoking is difficult to quit.